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Jan / Feb 2008 Issue:

Effort to Lower A1C
Levels with Drugs
Increases Death Rate
Tragic outcome of
canceled ACCORD
diabetes drug trial

Asthma Symptoms
Linked to Elevated
Allergen Levels
A new survey reveals
that elevated allergin
levels in home linked
to asthma symptoms
.

Avandia Shown to
Interfered with new
Bone Formation
Drug linked with
accelerated bone loss
and osteoporosis.

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Spring 2008
Nutrition Review

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Smart Drinks

Smart Drinks, first introduced in 1991, launched the current trend in functional beverages, giving birth to a market that had grown to over $9.8 billion in sales in the U.S. by 2007. The first functional beverages brought to market, originally called Smart Drinks, were vitamin and amino acid beverages specially formulated to provide a natural, clear-headed lift to enhance mental focus and physical energy. Originally introduced as an alternative to alcohol and recreational drugs in 1991, Smart Drinks emerged from San Francisco and spread across the United States with enthusiastic support from some of the largest music events of the early 90's.

Following their introduction in San Francisco, Smart Drinks made their first national appearance during the 1992 Lollapalooza tour (see sidebar). This relationship continued as Smart Basics participated with the original Lollapalooza festivals up through 1995.

In 1994 Smart Basics also joined the H.O.R.D.E. tour (above) and later accompanied pioneering world musician, Peter Gabriel (below), on his ground-breaking WOMAD (World of Music, Art and Dance) festival tour. This was followed by one of the of the biggest musical highlights of the period, when Smart Drinks were served at the second Woodstock Festival in 1994.

Over the next 5 years Smart Basics continued to grow and develop its unique line of pioneering amino acid, herb and vitamin cocktails with names such as QUANTUM PUNCH®, ORBIT JUICE®, ENERGY ELIXIR®, and KILLER BEE ICED TEA®.

smart drink

NOUN: Any of various nonalcoholic, usually fruit-based drinks typically containing vitamins and amino acids in a formula reputed to enhance mental functioning.

The American Heritage® Dictionary of the English Language: Fourth Edition. 2000.

 

The Daily Cougar, University of Houston, 8/31/1992
LOLLAPALOOZA OFFERS MORE THAN MUSIC
By Shane Patrick Boyle
Daily Cougar Staff

Those attending Lollapalooza this Saturday will hear live music from big name bands like Red Hot Chili Peppers, Ministry, Pearl Jam, Soundgarden and others. But music is not all this twelve hour festival will offer, because Lollapalooza is not just a concert; it's a carnival — complete with a midway.

Like any carnival, Lollapalooza will have games, but these are not typical games. There will be a "Safe Sex Wheel of Fortune" and a strength test called "Wake Up Mr. President, What about the Homeless." These games will raise money for local AIDS research and the Coalition for the Homeless.

The carnival atmosphere will be further advanced by the performers from the Jim Rose Circus Sideshow (complete with sword swallower) and the costumed characters of Archie Bell's Future Kulture who will be walking around the midway as well as performing on the second stage while mainstage acts set up.

The midway will also feature an unparalleled encounter with art and information.

Art will be "everywhere" according to promoters, and there will even be interactive art such as the "Rhythm Beast" — the ultimate instrument which thirty people can play at once.
Among the most talked about of the attractions on the midway are the booths selling smart drinks -- natural beverages containing vitamins and amino acids, that serve as alternatives to coffee, drugs and alcohol.

The drinks are part of the line offered by Smart Products Inc. which offers a catalogue and monthly newsletter. The company offers a variety of products to aid with memory, increase alertness or act as a substitute for caffeine. "Orbit Juice" and "Quantum Punch", for example, contain C-phenoylamine acid which increases mental clarity.

The smart drinks have been a big attraction at Lollapalooza as it has toured the country, according to Smart Product's President Jim English, workers are "serving them until their arms fall off." Even band members are using the products to produce "better work without hangovers."


The content provided by this site is for informational purposes only and has
not been approved by the U.S. FDA. This site is not intended to provide
personal medical advice, which should be obtained from a medical professional.

©2008 Jim English, all rights reserved.